Novacyt Group Brand Guidelines - page 114

P H O T O G R A P H Y
P E O P L E S H O T S
Stock photography should be reportage in style, aiming to resemble “real” people in “real” scenarios
wherever possible. The images should be clean, uncluttered, professional and if possible avoid stereotypes
and clichés. Photos can be used in both colour and black and white.
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