Novacyt Group Brand Guidelines - page 23

C
M
Y
K
PANTONE REFERENCE
2985 U
WEB REFERENCE
#20C4F4
65
0
0
0
R
G
B
32
196
244
C
M
Y
K
C
M
Y
K
PANTONE REFERENCE
301 U
WEB REFERENCE
#00457A
PANTONE REFERENCE
158 U
WEB REFERENCE
#FF9600
100
35
0
49
0
62
97
0
R
G
B
R
G
B
0
69
122
255
150
0
C O L O U R S
P R I M A R Y C O L O U R S
C
M
Y
K
C
M
Y
K
PANTONE REFERENCE
Cool Grey 5 U
WEB REFERENCE
#A7A9AC
PANTONE REFERENCE
426 U
WEB REFERENCE
#58595B
0
0
0
40
0
0
0
80
R
G
B
R
G
B
167
169
172
88
89
91
S E C O N D A R Y C O L O U R S
This palette of corporate colours
has been designed to complement
the new brand identity and facilitate
all marketing requirements.
The corporate colour is the base
for both the primary and secondary
logo. It can be substituted with a
silver foil where required. The grey
is purposely understated so that it
does not conflict with the corporate
wave which graduates through
the colour spectrum. Because of
the dominance of this feature the
secondary palette should be used
sparingly for occasional headings
and emphasis.
The greys should be used for
text on and offline. For printed
documents care should be taken
when using the light grey for small
copy. We recommend using the
darker grey in these instances.
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