Novacyt Group Brand Guidelines - page 67

I N T R O D U C T I O N
Dynamic, innovative, ever changing…
The brand identity for the Novacyt Group is designed
to replicate these strengths from within the business.
The bespoke group font was designed to appear
technical, confident and unfussy. The wave, like a
chameleon, adapts to its surroundings, taking on the
colour palette of the company which it is representing.
The two elements combine to create a distinctive and
contemporary identity which will work equally well on
and offline. These guidelines offer advice on how to
use the new brand in order to keep our companies’
sales and marketing collateral looking professional
and consistent.
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